Hi, I'm Jim. I've spent 28 years generating leads.

I work directly with established local businesses that built their reputation through word-of-mouth but now need to be easier to find on Google.

See exactly what I do and what it costs →

Here's the honest version of how I got here.

It started with traffic.

In 1998, I helped build Higher Awareness into one of the biggest self-help websites online, along with many smaller niche sites around it. That's where I learned the craft that still pays the bills today: getting a website found by the exact people searching for what it offers, and turning those visitors into something you can count.

Then leads became the product.

I helped launch, optimize, and grow DSG Auto, a company whose entire product was leads for car dealerships. Not marketing advice. Leads. Dealers paid us for them, every month, and if the leads stopped, so did the cheques. We grew it to 3,000 leads a month and over $3 million a year within two years.

That business taught me something most marketers never have to face: when you sell leads directly, there's nowhere to hide. No "brand awareness" to point at, no impressions to dress up. The lead either arrived or it didn't. I've carried that standard into every project since.

The reps in between.

For years I've also handled marketing and SEO for sports tournament platforms, driving registrations for events across Alberta. A registration is just a lead wearing a different jersey: someone searched, found the site, trusted it enough to sign up and pay. Different industry, same muscle.

Now: home.

After 28 years working with businesses around the world, I'm bringing it to my own city. Edmonton businesses, the established shops with 5 to 20 people built on word-of-mouth, are watching referrals dry up as everything moves through Google. That's a problem I know how to fix, for neighbours I can sit across a table from.

I'm building my Edmonton track record one business at a time.

I won't pretend I have a wall of Edmonton logos yet. I've generated leads for businesses for 28 years; Edmonton is the new chapter. That means I'm selective about the businesses I take on. If I don't think I can materially improve your visibility or lead flow, I'll tell you before you spend a dollar.

And when I do take you on, I do the work myself. Your win is my reputation here.