Hi, I'm Jim. I've spent 28 years learning where leads come from.

It started with traffic.

In 1998, I helped build HigherAwareness.com into one of the biggest self-help websites online, along with many smaller niche sites around it. That's where I learned the craft that still pays the bills today: getting a website found by the exact people searching for what it offers, and turning those visitors into something you can count.

Then leads became the product.

I helped start, build, and grow DSG Auto, a company whose entire product was leads for car dealerships. Not marketing advice. Leads. Dealers paid us for them, every month, and if the leads stopped, so did the cheques. We grew it to 3,000 leads a month and over $3 million a year within two years.

That business taught me something most marketers never have to face: when you sell leads directly, there's nowhere to hide. No "brand awareness" to point at, no impressions to dress up. The lead either arrived or it didn't. I've carried that standard into every project since.

The reps in between.

For years I've also handled marketing and SEO for sports tournament platforms, driving registrations for events across Alberta. A registration is just a lead wearing a different jersey: someone searched, found the site, trusted it enough to sign up and pay. Different industry, same muscle.

Now: home.

After 28 years working with businesses around the world, I'm bringing it to my own city. Edmonton businesses, the established shops with 5 to 20 people built on word-of-mouth, are watching referrals dry up as everything moves through Google. That's a problem I know how to fix, for neighbours I can sit across a table from.

I won't pretend I have a wall of Edmonton logos yet. I have something rarer: 28 years of doing exactly this, and every reason to make my first local clients my best proof. Your win is my reputation here.